Do you believe in what you are selling?

Ask yourself this question: If you were on the ground floor of an elevator with other passengers and you are getting off on the 2nd floor and one of the other passengers asked you a question about your services, would you flinch?

Here is a great exercise – I would not ask you to do it if I haven’t :)… stand in front of your bathroom mirror. Alone. Pretend as if you are the passenger asking the question and then answer the question. If you feel comfortable…if your answer roles of your tongue and you believe it with all of your being, then you’re on the right track! If you can’t answer…if there’s a wince, you have work to do.

Help your customers remember your open house

Give your customers something to remember once they leave your open house. Keep them interested with a CD that they can share with others.

Add a virtual tour of pictures of the home with descriptions of all the main features. You can voice over the pictures and/or add text.

Add links to key websites: For example, link to the School Finder on your HAR website giving them an opportunity to search schools in the area, and to search for any available listings. Using your IDX feature will have you as the presenter of all properties listed with you as the contact.

Take additional pictures of the neighborhood park, shopping center and community centers.

Add a welcome video that introduces you and your services. Make it general so that you can add it to any open house CD that you create.

…ohhh, don’t forget. Make them short and sweet. Under 2 minutes each.

These and more marketing features can be created several ways. Free software such as Windows Live Movie Maker is already on your computer. If you use a Mac, iMovie is also ready for you to utilize. Google’s Picasa is an amazing free software that you can download from It provides all types of features to include online albums and short videos, picture editing and resizing, online orders and much much more!

Check out my website Technology Classes and Events for upcoming classes!

Use Facebook Fanpages to advertise your business

Fan Pages are separate pages that can be created after your Profile page. Once you have Profile page, you can create a Fan Page by scrolling down to the bottom of your Facebook Profile page, select Advertising, then select the Pages icon (yellow flag) on the left. Select the Create a Page button on the right.

Use key words that describe your business for your page name. This helps with SEO. After creating your page, you can post to it by selecting the Accounts menu on the top right of your Profile page, then select Manage Pages. When you click on the “Go To Page” button, your Fan Page will replace your Profile Page. Although you are still in your account, it can get confusing when going back and forth. (To get back to your Profile Page, select the Home link on the upper right of your account).

In order to keep your Profile Page open and open your Fan Page, I suggest you hold down the Control key when selecting your Fan Page so that it will come up in a separate tab, leaving you with 2 tabs to use rather than having to switch from one.

Profile pages can be set up to automatically send posts to your Twitter account. To accomplish this, open another tab in your browser and go to