QR Codes – what are they and how do I use them?

Scan My QR Code

Use QR Codes to give clients quick access to your business information

QR Codes are awesome for providing readers that use Internet enabled smart phones (iPhone, Android, Blackberry) with access to video, websites and anything on the Internet. They can be placed on flyers, books, magazines, business cards, labels – anything that can take solid print. I’ve found when checking details on items in places like Best Buy, I have to position myself in a way that hides glare so that the QR reader on my Android  is able to accurately connect with the QR Code.

QR means simply, quick response. Just like a bar code, it’s 2 dimensional and unique for any online address that is used. There are many free online accounts that provide ‘QR Readers’ and ‘QR Creators’. I use www.scanlife.com ‘s free version for up to three QR codes. Microsoft uses Tag, a unique format that requires that particular reader.

Simply search for QR Code on your Smartphone and choose one! If you choose to use the Microsoft Tag, readers of that code will have to use their software.

The codes are easy to create and can be copied in different formats.

You don’t have to create QR Codes to utilize them. If you download the app on your smartphone, you can use it without having a personal account for creating QR Codes.

To get a good understanding of how to create QR Codes, let’s try this short exercise:

Use Google’s QR code creator for any website that you want:

  1. Go to www.goo.gl  (yes, that’s a website address)
  2. Type in a website address in the field. If you can’t think of one, use one of mine, www.houstontrainer.com
  3. Select the Shorten button to truncate the site (sometimes, websites are so long, they are hard to remember and give to others so there are sites like this one (www.tinyurl.com and www.bit.ly and others….) that truncate site addresses.
  4. You will see the site listed under “Long URL”. To the right of the site address, there is a “Details” link. Click on that and you will see the results of your action…plus the QR Code on the top right!!!

QR Codes can be saved as images and used on flyers, websites, business cards, etc. Anyone seeing  the QR Code will know to access the software on their phone to access the site linked to that QR Code. This creates instant access to information quickly.

How can QR Codes help you in your business?

Questions? Send an email to me and I’ll get back with you.